Privacy Policy

1. Introduction

B5 Marketing FZ-LLC (trading as YallaWeb) ("we", "us", or "our") is committed to protecting the privacy of individuals who visit our website and use our services. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data in accordance with the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL) and any applicable implementing regulations, as well as all other applicable UAE laws.

By accessing our website or engaging our services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree, please discontinue use of our website and services.

2. Data Controller

The data controller responsible for your personal data is:

3. Personal Data We Collect

We may collect the following categories of personal data:

• Identity data: full name, business name.
• Contact data: email address, phone number (including WhatsApp number), physical address.
• Business data: business type, industry, budget range, project requirements.
• Technical data: IP address, browser type and version, time zone, operating system, pages visited, referring URLs, and other diagnostic data collected automatically when you use our website.
• Communications data: messages you send us via our contact form, email, or WhatsApp.
• Marketing data: your preferences for receiving marketing communications from us.

We do not collect any special categories of sensitive personal data (e.g., health data, financial account numbers, government-issued IDs) unless expressly required for a specific service and with your explicit consent.

4. How We Collect Your Data

• Directly from you: when you fill in our contact form, send us a WhatsApp message, email us, or otherwise contact us.
• Automatically: through cookies, web server logs, and similar tracking technologies when you browse our website.
• From third parties: we may receive data from analytics providers (e.g., Google Analytics), advertising partners (e.g., Google Ads, Meta Ads), and social media platforms, subject to their respective privacy policies.

5. Purposes and Legal Basis for Processing

6. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your experience. Cookies are small text files stored on your device. We use:

• Strictly necessary cookies: essential for the website to function. These cannot be disabled.
• Analytics cookies: help us understand how visitors interact with our website (e.g., Google Analytics). We anonymise IP addresses where possible.
• Marketing cookies: used to deliver relevant advertisements via Google Ads and Meta Ads. These are only placed with your consent.

You may control cookies through your browser settings. Disabling certain cookies may affect the functionality of our website.

7. Disclosure of Your Data

We may share your personal data with:

• Service providers: third-party vendors who assist us in operating our website and delivering services (e.g., hosting providers, email platforms, payment processors), bound by data processing agreements.
• Analytics and advertising platforms: Google LLC (Google Analytics, Google Ads) and Meta Platforms, Inc. (Meta Ads), each operating under their own privacy frameworks.
• Professional advisers: lawyers, accountants, and auditors who are bound by professional confidentiality obligations.
• Regulatory and government authorities: where required by UAE law, court order, or governmental regulation.
• Business transfers: in connection with any merger, acquisition, or sale of assets, where data protection obligations will be transferred accordingly.

We do not sell your personal data to third parties.

8. International Data Transfers

All client websites hosted by YallaWeb are served from UAE-based infrastructure. However, certain ancillary service providers we use to operate our business (such as email platforms or analytics tools) may be located outside the UAE (e.g., in the European Economic Area or United States). Where personal data is transferred internationally by such providers, we ensure adequate safeguards are in place (such as standard contractual clauses or reliance on adequacy decisions) in compliance with the PDPL and applicable UAE regulations governing cross-border data transfers.

9. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes described in this policy, or as required by UAE law. Enquiry data is retained for up to 2 years. Client project data is retained for a minimum of 5 years to comply with UAE commercial and tax laws. Marketing data is retained until you withdraw your consent or unsubscribe.

10. Your Rights Under the UAE PDPL

Subject to applicable conditions and exemptions, you have the right to:

• Access the personal data we hold about you.
• Rectify inaccurate or incomplete personal data.
• Erase your personal data where there is no compelling reason for its continued processing.
• Restrict processing of your personal data in certain circumstances.
• Object to processing based on legitimate interests.
• Data portability — receive your data in a structured, machine-readable format.
• Withdraw consent at any time, without affecting the lawfulness of processing prior to withdrawal.
• Lodge a complaint with the UAE Data Office (uaedataoffice.ae) if you believe your rights have been violated.

To exercise any of these rights, contact us at hello@yallaweb.ae. We will respond within 30 days.

11. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, accidental loss, alteration, disclosure, or destruction. These measures include SSL/TLS encryption, access controls, and regular security assessments. However, no transmission over the internet is entirely secure, and we cannot guarantee absolute security.

12. Children's Privacy

Our website and services are not directed at children under the age of 18. We do not knowingly collect personal data from minors. If you believe a child has provided us with personal data, please contact us and we will promptly delete it.

13. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before providing any personal data.

14. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in law, our practices, or our services. The updated policy will be published on this page with a revised effective date. We encourage you to review this page periodically. Continued use of our website after any changes constitutes acceptance of the updated policy.

15. Contact Us

For any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact: